I was in 4-H when I was a kid. I remember we got paid money for completing projects, so like a good entrepreneur, I chose to sign up for a lot so I could make more money.
One of the projects I took was flower arranging, where I learned that with deliberate placement of blooms and buds of different sizes and color, you could lead the eye through the arrangement.
In college, my first “real” job was at a shopper newspaper where my job was to layout ads. I found myself using the lessons of flower arranging to size and place the headline and text in a way to lead the eye through the ad.
And then I majored in advertising.
After college, I became a copywriter. At my first job at an advertising agency, I was in charge of recording others voicing radio commercials using a very simple set-up. My next several jobs were in tv and radio. While working as a copywriter at WSM Radio, I began writing and producing a syndicated radio show, a job I had for a decade and a half. That’s where I learned how to edit audio and also how to work on a website, some of the gigs I did when I freelanced.
Now, I’m an independent author, and while I have had to learn a whole new set of skills, I still draw on everything I’ve learned so far. Tasks such as marketing, managing social media, designing a website, creating a book trailer, writing dialogue, editing audio – I’ve had previous experience with it all.
As babies, from the moment we recognize that when we cry we get food, we begin learning. And the knowledge and experience and wisdom accumulate. It’s, of course, intimidating to start new jobs and launch new careers. But I’ve come to realize that even when we start over, we are never starting from scratch.
Recently, I received a reivew on BUKU and BUKU: Sun and Shadows from a reader in Australia.
First off – Australia! There are many challenges to being an indie author. You have to be your own “general contractor”, hiring out or DIY-ing your own editing, cover, formatting, marketing, etc. It can be overwhelming. You also face the task of trying to sell your book when you are one of millions of authors on sites like Amazon. On the other hand – I sat at my computer in little Gallatin, TN and uploaded my book to the internet, and a reader in Australia was able to find it and read it!! Pretty dang cool.
Even cooler, the Australian reader liked both books. I think one of the fears I battled when writing BUKU 2 was that I wouldn’t capture what I had done in BUKU1. From reviews, it appears that I was successful, so I am relieved and happy.
What prompted my post today was what the reviewer had to say. I loved the reader’s review for BUKU, which in part said, “This is a story really worth reading – the storyline is engaging, the characters are believable, and the baddies are just bad. Have a read – it’s a good one.” That had me smiling.
The reader also reviewed BUKU: Sun and Shadows, (which I really appreciate!) He writes: “What I really like is reading a story and thinking, ‘I want more of this style of writing.’ BUKU has this in spades.” He goes on to say: “The first book was about the creatures that made these people who they are – filled with love and foibles and everything that makes us human. This book is about these people wanting to be better and the hurdles they face trying to do this. Every character here is relatable and realistic to a point where you can’t help but see where they are ‘coming from’ even if you cannot agree with their actions. This book is actually about human frailty and where it can lead the individuals involved – for better or worse.”
So here’s the thing. I can tell you a lot about the elements of both books – they involve spirituality and politics and survival and love and duty. But I don’t think I would have ever described them this way. I don’t think I saw that one was about the creatures that made these people who they are and the follow-up being about human frailty and people wanting to be better.
As the author, I’d tell you I simply followed the story. I created the characters, put them in different scenarios, and tried to figure out what they would do. Don’t get me wrong. I was deliberate with the overarching themes, and I carefully constructed the outcomes, but I don’t know that I was aware I was writing about human frailty. Though, yeah, I guess I was.
I think it’s cool, and part of the wondrous world of art and literature, that what we create becomes more than us. Bigger than us. It transcends us. You can’t take a picture of the moon without it calling up emotions of awe and fear, if not for you, then for others who see it. You can’t create a painting of a rose without making someone consider beauty or their dead grandmother or God. And when I write a post-apocalyptic, dystopian thriller with giant hippo monsters, someone on the other side of the globe contemplates human frailty.
How very thrilling. More thrilling, even, than running from buku. I’ll be frank. I’m not making much money at this whole indie author thing. But creating stories is a calling for me. Something that has called me since I was a child. It means the world to me to have you read my words, enjoy my stories, and perhaps get out of them things I wasn’t aware I was putting in. Thanks for reading. Thanks for the letting me know what you think of what I wrote. Thanks for being the other part of what I do. I am a storyteller. I wouldn’t get to be one without you to tell my stories to.
Gatekeepers. The term came up on a Facebook post about self-published books. Someone suggested that since self-publishing bypasses gatekeepers, it is populated by mediocrity – poorly written, poorly edited, poorly conceived novels. Now, I will not deny that there are a lot of mediocre books out there. Some are downright bad.
But I had a job in radio for many years, working closely with record labels on Music Row. Before the digital age, I had accumulated a very large box of CDs (probably 150 at least) by folks you’ve never heard of. They were all professionally produced. All the artists had made it through several gatekeepers – managers, A&R people, heads of labels, producers, etc. – gatekeepers who said they were willing to invest hundreds of hours and tens of thousands of dollars into their career. Each of the CDs in that box of unknowns represented how wrong the gatekeepers had been.
Sure, gatekeepers are pros. They know things. They’ve been around the block a few times. But they cannot predict who will connect with an audience and who will not. Who has that special something that will inspire a following and who doesn’t. Who will create something that people will lay down their hard-earned money for and who won’t.
Gatekeepers are not a bad thing. But they are not and should not be the arbiters of art. They don’t guarantee greatness over mediocrity.
Take a chance on an indie musician. And an indie author. Be your own gatekeeper.
I am something of a do-it-yourselfer. Not the kind of do-it-yourselfer who confidently steps up, assesses the situation, and whips together a solution out of twist ties and electrical tape. I’m more the kind who grunts and groans getting down on the floor, stares at what’s broken for at least ten minutes, spends half the afternoon looking at youtube videos, wastes 30 minutes searching for the right tool somewhere in the garage, and gets it wrong at least five times before success.
Still, I did fix my leaking refrigerator last week by replacing the valve that feeds the water to the icemaker. This only happened after I forgot a few steps, found out the first part I ordered was defective, got soaked because I forgot to turn off the water, had to mess with the new valve to get it to quit leaking, and got up and down from the floor about twenty times. In the end, the refrigerator is fixed and I saved at least a hundred dollars.
It occurs to me that being a do-it-yourselfer around the house is similar to becoming an indie author.
And interestingly, some of the same rules apply.
1. Just try. Sure, appliance repairmen and publishers are experts at what they do. But they are just people with a very particular set of skills, skills they have acquired over a very long career… okay, sorry. Got carried away with my Liam Neeson impersonation there. Sure, experts know more than you, but they had to learn what they know. You can learn it too. I’m not saying there aren’t times when it would be wise to hire an expert. It’s almost always easier and more expedient. Sometimes it’s most definitely the best course of action. However, it also is oftentimes way more expensive, and you give up a lot of control. Why not examine your situation and look into doing it yourself?
The first thing to consider…
2. No matter how simple someone else makes it look, it’s not. Whether you’re replacing a part on your fridge or trying to learn how to format the interior of your first novel, remember that the people who are instructing you have done it before. Probably lots of times. Even if you follow their directions to the “t”, you will do it more slowly, you’ll probably do it wrong at least once, and your end result may not look as slick. That’s alright. No one expects a newbie to look like a pro on the first outing. You can still be good. You can still get the job done. Don’t worry if you take a while to do it, you get dirty in the process, and your results aren’t perfect.
The fact is…
3. The internet contains a whole world of teachers. Whether you’re a handyman or you’re writing a post-apocalyptic romance about space alien zombies, someone has already done what you’re trying to do. And they’ve made a video about it. Or written a blog. Or developed a course. You do not have to start from scratch. The things people used to have to learn in college or as an apprentice can be found online.
A good tip…
4. Always read the comments. Or join the student Facebook group. It is true that you will learn from the teacher. But you will learn just as much if not more from your fellow students. Someone else has already tried it and failed, and then bless their hearts, they shared their failure with the world so you can learn from it. On the video about how to change the valve, one of the commenters pointed out that you had to push down the collar surrounding the tube to pull it out. He said he spent 30 minutes fighting with it and finally found the answer on someone else’s video. I read his comment and saved myself all of that time. While working on my first novel, I took an online course from a guy who makes tons of money as an indie author. The course was great, but the most valuable thing he offers is an exclusive Facebook group made up of all the other authors who have taken his course. If I have a question, I post it or just use the search feature to find the dozens of times it has been asked and answered.
Speaking of the search function…
5. The right tools are vital. The difference between an easy job and a difficult one often comes down to using the right tool. I have found that out as a do-it-yourselfer, and it directly translates to creating a book. Invest in your tools. You can remove a nut with pliers, but a socket will do it much quicker and with less potential damage. You can meticulously format a book in Word, but programs like Scrivener and Vellum make the work a hundred times easier and produce predictable results.
Which brings me to…
6. Know when it’s worth it. Sometimes you just need to hire someone to do what you need done, or at least part of it. My husband used to change the oil on our cars. He probably saved us 10-15 bucks every few months. At the time, he had more time than money, so it was sensible. Eventually, the savings didn’t justify the time he had to put into it. When I got ready to self-publish, I looked into formatting my first novel myself. I researched on the Facebook groups I mentioned above. I played around with the various free programs. Then I decided I was spending way too much time trying to figure it out. So I found a guy on Fiverr who did it really inexpensively. What I might have saved in money I would have overspent in time.
I think the key is…
7. Know your abilities and your limitations. My father was a handy guy. We never had much money, so he was the one who fixed our cars and appliances and lawn mowers. He even built an addition on our house. It was while watching him work that I became familiar with tools and saw how things are put together. When it comes to being an author, I have written for a living. I have a degree in advertising. I worked on websites and social media in my jobs. My skillset is well-suited to becoming an indie author. If it wasn’t, maybe I would have been better off seeking a publishing deal. (Maybe one of these days, I still will.) But I knew, for the most part, I had the skills to handle the many tasks that are required. Just like I knew I could probably change that valve.
8. Be fearless. That is… without fear. Because there’s nothing to be scared of here. What’s the worst that could happen? Yes, I failed the first time I tried to change the valve. Turns out, the part was defective. Yes, I did get sprayed in the face with water, but that was worth the laugh! Yes, I did spend quite a bit of time on it. But, because I learned from youtube and the comments, because I had tools and was familiar with them, because I understood this was a repair I could probably do… I was out $25 on a part and expedited shipping. Pretty sure if I had called a repairman, it would have been $150+.
As an indie author publishing on Amazon (and probably other platforms one of these days), I make 70% on every ebook I sell. If I had found an agent who would represent me, if she/he had found a publishing company willing to take a chance on a 50+ newbie author (and those are really big ifs and would have taken years), I would be getting pennies… pennies per copy. I may never make a lot of money at this. But there are indie authors who are. And many of them are making a lot more than they would if they had gone the traditional route. The cost/benefit analysis is in their favor. Maybe it will be in mine. I’ll never know unless I try.
Doing it yourself can save you money. And sometimes it can mean the difference between having something – whether it be a working fridge or a novel for sale in the largest bookstore in the world – and never having it at all. So why not just try?
Okay, hopefully we’re not hearing real voices. I’m talking about those subtle voices. The fearful, doubting, negative words, perhaps once spoken to us and about us, that we still carry around.
I had a conversation with a woman who had been divorced for over twenty years. She sat there crying, talking about the awful things her ex had once said to her. He had wounded her, and shame on him for that. But it occurred to me that he said those things two decades ago, and yet she still allowed them to have power over her. She was the one who repeated them, who let them echo in her head, dragging her down.
I had someone who meant a lot to me, who tended to be critical. She has since passed away, and I miss her greatly. However, I sometimes wonder if I would have written my novel if she was still around. I have to admit her negativity was a weight on me.
Here’s the thing though. I know that her critical nature was not because of who I am, but because of who she was. So allowing her words to stifle me… is on me. She wasn’t the one who held me back. I was. I was the one who let her voice – my perception of her voice – echo in my head. I was the one who anticipated her negativity… and adopted it. She may have planted the seed – quite unintentionally – but I gave it room to grow, watered it, nurtured it. Her words would have been buried long ago if I hadn’t given them fertile soil to blossom into something they were never intended to be. I did that. Not her.
Now I’m not beating myself up about this, and I don’t expect you to either. What I’m saying is we all need to examine those voices – the fears, the doubts, the criticism — and understand where they come from. And then choose to release them. Or bury them. Or whatever metaphor you want to use. Let’s silence them. In their place, let’s put our voice. Our true voice. The voice that has something to say and wondrous things to create.
Disprove the naysayer. Convince the doubter. Drown out the whispers. Shut down the shouter. Create what you love, no matter what’s said. Silence the critics who live in your head.
I was fired from my first “career” job a year out of college. I was also fired from my third. I won’t tell you I didn’t spend some time feeling sorry for myself, because I did. But now, looking back years later, I’m thankful for it. What I learned taught me how to succeed. More importantly, I think, it taught me how to survive.
It’s why I’m an indie author. I have no intention of failing. But when I have setbacks, I know I’ll recover. I learned how a long time ago.